Google Analytics 4 (GA4) Property Configuration
The Problem It Resolves
You have not set up Google Analytics 4, or your current property is using default settings with short data retention limits and lacks integration with your Google Ads account.
⚠️ What Usually Goes Wrong (Symptoms)
- Mismatched purchase counts between your CMS (Shopify/WooCommerce) and Google Ads/GA4.
- Missing lead triggers when dynamic AJAX or iframe forms are submitted successfully.
- Duplicate transaction reporting on page refreshes or returning visits.
- Google Tag Assistant showing "Tag Inactive" or "No Google tags found" errors.
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Check My Website TrackingWhat is Included
- Google Analytics 4 property creation
- Web Data Stream configuration
- Global base tag script implementation
- Data retention limit adjustment (2 months to 14 months)
- Google Ads account integration and conversions linkage
- Internal developer IP filtering
Step-by-Step Implementation
Initialize the GA4 property and configure the primary web data stream.
Place the global base tracking code onto your web templates.
Extend the default data retention setting from 2 months to 14 months to preserve history.
Link your GA4 property directly to your Google Ads panel to share metrics.
Configure internal IP filters to exclude your team's testing clicks from reports.
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Fix Conversion TrackingFinal Deliverables
- Configured GA4 property with active data streams.
- Global tracking tags deployed on your site.
- Linked Google Ads connection status.
Frequently Asked Questions
By default, GA4 stores user-level exploration data for only 2 months. Changing this to 14 months allows you to compare year-over-year audience performance.
I verify active stream traffic live using the GA4 DebugView console, making sure hits are registered as they happen.
It tracks aggregate user interactions and session sources, complying with modern privacy standards like GDPR/CCPA when consent mode is active.