The Problem It Resolves
You want to launch Google Ads search campaigns to capture high-intent local or national buyers, but you lack a structured campaign architecture, keyword targeting strategy, or optimized ad headlines.
⚠️ What Usually Goes Wrong (Symptoms)
- Mismatched purchase counts between your CMS (Shopify/WooCommerce) and Google Ads/GA4.
- Missing lead triggers when dynamic AJAX or iframe forms are submitted successfully.
- Duplicate transaction reporting on page refreshes or returning visits.
- Google Tag Assistant showing "Tag Inactive" or "No Google tags found" errors.
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Check My Website TrackingWhat is Included
- In-depth buying-intent keyword research
- Structured campaign and ad group layout
- Responsive Search Ads copywriting (headlines and descriptions)
- Precise geographic targeting (US/local market configuration)
- Negative keyword exclusion list creation
- Proper conversion tracking linkage
Step-by-Step Implementation
Conduct keyword research to isolate high-converting, buying-intent search terms.
Draft responsive search ad copy (headlines, descriptions) highlighting your unique selling points.
Configure geographic targeting options, bidding limits, and device exclusions.
Setup search ad assets/extensions (sitelinks, callouts, call assets).
Publish the campaign live and verify linkage with tracking tags.
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Fix Conversion TrackingFinal Deliverables
- Fully configured and active Google Ads search campaign.
- Comprehensive negative keywords exclusion list.
- Ad copy draft sheets for your approval before launch.
Frequently Asked Questions
I primarily use Phrase Match and Exact Match keywords. Broad Match is avoided in setup to protect your budget from irrelevant search queries.
Yes, I configure geographic targeting by zip code, city, radius, or state to ensure your ads are only shown to valid local prospects.
I focus on a tightly-themed list of 10 to 20 buying-intent keywords per ad group, prioritizing search relevance over bulk keyword quantity.