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Google Ads Optimization & Management

Est. Turnaround 2–3 Business Days
Pricing Range Project Rate
Google Ads Optimization & Management Flow Diagram

The Problem It Resolves

Your Google Ads campaigns are active, but they are bleeding money on irrelevant searches, acquisition costs are rising, and you don't have the time to perform weekly keyword audits or bid updates.

⚠️ What Usually Goes Wrong (Symptoms)

  • Mismatched purchase counts between your CMS (Shopify/WooCommerce) and Google Ads/GA4.
  • Missing lead triggers when dynamic AJAX or iframe forms are submitted successfully.
  • Duplicate transaction reporting on page refreshes or returning visits.
  • Google Tag Assistant showing "Tag Inactive" or "No Google tags found" errors.

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What is Included

  • Weekly search term report audits
  • Negative keyword list expansions
  • Keyword match type adjustments
  • Bidding strategy and target CPA optimizations
  • Ad copy performance testing
  • Daily budget pacing management

Step-by-Step Implementation

1

Review search query reports weekly to identify and exclude non-converting, junk searches.

2

Expand the Negative Keyword List to prevent future waste of ad budget.

3

Optimize keyword match types, moving high-performing searches to exact match.

4

Adjust bidding caps and budget distribution based on conversion cost patterns.

5

Deliver straightforward monthly performance summaries showing key trends.

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Final Deliverables

  • Ongoing campaign optimization logs.
  • Negative keyword list updates.
  • Monthly performance and budget pacing summary.

Frequently Asked Questions

I perform search term audits and negative keyword updates weekly to prevent budget leaks.

No, I charge a flat monthly fee for management. This ensures my recommendations are unbiased and not motivated by increasing your ad spend.

I optimize automated bidding parameters like Maximize Conversions or Target CPA, setting safe bid caps so the system does not overpay for clicks.