Frequently Asked Questions
Clear, direct answers regarding workflow, technical requirements, and integrations.
Agencies bundle tracking into high monthly retainers and often delegate the execution to junior account managers. I am a specialist. I focus 100% on the technical tracking infrastructure. You pay a single flat rate, and you get direct access to the specialist doing the coding.
Typically, I will need access to: 1. Google Tag Manager (Publish rights), 2. Google Analytics 4 (Editor rights), 3. Google Ads (Standard access), 4. Your CMS admin panel (Shopify, WordPress, Webflow, etc.) if DataLayer modification is required, and 5. Google Search Console. We will set up temporary, secure sharing scopes.
No. Tracking setups and fixes are project-based. Once a system is configured, tested, and validated, it belongs to you and does not require monthly upkeep unless you change your site code. The only exception is my White-Label Agency Support, which operates on flat-rate monthly support agreements.
No one can guarantee ad performance or sales. However, I guarantee that the conversion data sent to Google Ads will be 100% accurate. Since Google Ads relies on conversion data to train its smart bidding algorithms (like Target CPA or Target ROAS), feeding it clean data is the single most effective way to improve automated performance.
I regularly work with Shopify, WordPress, WooCommerce, Webflow, custom HTML/JS setups, Next.js, and Wix. If your site has a way to inject script tags or supports a GTM data layer, I can build tracking for it.