Mumbai's commercial landscape includes corporate brands, financial services, and major media agencies. In these high-stakes advertising markets, data privacy compliance and first-party attribution tracking are mandatory. With Apple's Intelligent Tracking Prevention (ITP) and modern adblockers blocking client-side JavaScript, brands in Mumbai are losing attribution data, causing ROAS reporting issues.
I help brands transition to first-party server-side tracking. By routing tracking requests through your custom subdomain, server-side GTM bypasses adblockers and extends cookie lifespans, recovering lost purchase and lead data. I set up secure, server-side data pipelines that interface directly with the Google Analytics 4 Measurement Protocol and Google Ads API.
I also act as the backend Google Ads fulfillment partner for marketing agencies in Mumbai, taking care of the technical tracking setups under a strict white-label model.